Country of Vitré
Du 23 October au November 5, 2023

Meet the entrepreneurs, industrialists and craftsmen of the Pays de Vitré. For two weeks: small, medium and large companies open their doors to you. The employees will present their profession and know-how to you and will share their passion with you. Don't wait any longer and book your company visit!

What is Economic Tourism and Know-how Week?

The objective is to allow the general public, local residents and tourists, to (re)discover the local businesses that makeidentity of the territory, of all sizes and all sectors combined. During an event at thescale of Brittany, by promoting their know-how, their products and their innovations. For two weeks, companies will exceptionally open their doors to show you their know-how. Discover behind the scenes of Breton professionals.

Week of Economic Tourism & Know-How from October 23 to November 5

Go behind the scenes of local businesses

A very dynamic economy: Vitreous and its agglomeration have always had economic fiber.
From the 15th century, the city opened up to the world with the trade in hemp fabrics called canvas. The traders, “the Overseas Merchants », allow the city of Vitré to experience strong prosperity that has never been denied.

Even today, the Pays de Vitré enjoys a strong economic attractiveness because it relies on the balanced development of the territory and on the enhancement of know-how manual and industrial and training. From the primary to the tertiary sector, the territory benefits, we can say it and we are proud of it, from one of the lowest unemployment rates in France! 

This year, 24 companies various sectors of activity open their doors to you: agri-food, crafts, culture and leisure, environment, transport and logistics, business services and... You can therefore choose from visiting agri-food factories, public services, a cuddly toy manufacturing factory… but also large tertiary companies, a micro-brewery, construction companies… Something to satisfy the most curious among you!

Where to book?

Business visits during Economic Tourism Week can be booked from the beginning of October:

( Internet by visiting the website of the Economic Tourism Week

( the Tourist Office of the Pays de Vitré Place du General de Gaulle

( the tourist office of La Guerche-de-Bretagne 4 rue du Cheval Blanc

The agri-food industry can be discovered throughout these two weeks

Who has never wanted to go behind the scenes of the biggest food industries?

How are our yogurts made? How is it possible that frozen foods last so long? Where do the cereals or pain au chocolat that we eat in the morning come from? Answer all your questions by visiting the industries that feed us.

“Grillon d’Or” manufacturer of organic cereals since 1989

Visit to the manufacturing workshops! Go to the website of Cereco in Domagné which makes cereals, mueslis and other breakfasts.

At the end of your visit, leave with products to taste and lots of information to better understand the history and processes of this workshop!

Visit to the manufacturing workshops in Châteaubourg

Find out about their local approach, nutritional benefits and the variety of tastes and colors offered by their pasta.

Ermine House makes dry pasta with know-how straight from Northern Italy and works exclusively with local wheat and millers.

©Maison Hermine STESF 2021

Paris caterer, « chefs serving chefs »

Food wholesaler, the La Guerche-de-Bretagne production site specializes in sweet treats, macaroons, petit fours and canapes!

Visit to the production workshop and visualization of the employees' working environment.

At the end of the visit: tasting of sweet or savory products!

©Caterer of Paris

Discover the group's universe Vandemoortele, the French leader in frozen planning (production of bakery products, pastries, pastries, etc.)

On the Torcé production site, production of frozen apple turnovers, croissants and pain au chocolat.

Visit the sensory study center which gives consumers a voice. Discover how to use your senses to participate in improving the products of your daily life and in developing the products of tomorrow.

Discover Aqualeha, and become a tester!

Local crafts: flour, beers, cheeses and furniture

Economic Tourism Week allows you to discover the major companies in your region, but not only that! THE craftsmanship de Vitré is also revealed. The manufacturers can be discovered at your leisure, in order to immerse yourself in the world of artisans, and everything handmade. Some of them even offer workshops or tastings all year round, our artisans are definitely talented!

Locally produced beer, the micro-brewery of 3B (Drinking well in Brittany) offers visits so you can learn about the production of beers produced on site. The advantage of this visit? A beer tasting at the end. Throughout the year, it is in its bar that you can find the beers!

Lat Belle Fromagerie, in Étrelles, invites you to discover its innovative premises dedicated to cheese, its maturing cellars and its shop!

At the Mill of Fatigue

Authentic buckwheat flour on ancestral stone millstones and sifting on bluteries, a true product of yesteryear.

At the Mill of Fatigue

Discover this mill in the heart of Vitré!

Upholsterers, cabinetmakers, discover their know-how.

The making of tailor-made furniture is becoming accessible and it's open door!

At Martiniault Seats, enter the furniture makeover and renovation workshop.

Layout, layout, go behind the scenes of construction professionals!

Pasquet Joinery offers you the opportunity to visit its workshop to reveal its industrial joinery manufacturing process!

You can discover the Argentré-du-Plessis factory as well as the history of this family business!

The Louvigné-de-Bais quarry operating site is revealed during guided tours by the Pigeon Group !

See how a quarry works: from the production of aggregates to the ecological restoration of the site. Young and old will be impressed by this natural setting where dumpers, haulers and loaders rub shoulders!

Pigeon Group

Created 2004, the Transeli company, in Taillis, offers a biological waste treatment process.

Guided tour of the premises of a factory specializing in the elimination of urban and industrial waste in an innovative and ecological way!

Le Smictom manages 12 recycling centers and develops actions to promote waste sorting and reduction.

As part of company visits, take a tour of the Valoparc of Vitre!

The Vitré wastewater treatment plant administered by Veolia can be visited!

> A visit to the drinking water production plant in Vitré.

Industry in all its forms

L'usine de New MMO : discover this French manufacturer of medical beds and furniture for health and medico-social establishments.

©New MMO
©Belmet Métallurgie

> Tours of the Gaultière activity zone (below)

Belmet Metallurgy supplies and equips manufacturers with steel and metal products.

Discover their workshop for manufacturing these materials in Châteaubourg!

> Tours of the Gaultière activity zone (below)

Burel Group is proud to open the doors of their company to present their know-how in the design of agricultural equipment.


Route of company visits to the ZAC de la Gaultière in Châteaubourg:

First visit Second visit
Monday October 23at 9 a.m. – Belmet Métallurgieat 10 a.m. – Transports STEF
Wednesday October 25 at 9 a.m. – Belmet Métallurgie at 10 a.m. – BUREL Group (full)
Thursday October 26 at 14 a.m. – Transports STEF
Jeudi 2 November at 9 a.m. – Belmet Métallurgie at 10 a.m. – SCAR
Friday, November 3 at 14 a.m. – SCAR at 15:30 p.m. – Maison Hermine Pasta

Discovery of a chemical factory in Pertre: Hydrachim.

This experience allows you to discover the main points of interest of this manufacturing site.

Discover the world of soft toys Doudou and Company.

Guided tour of the workshop of the Breton manufacturer of the official Paris 2024 mascots!

phoner is by definition an impact company.

Discover a reconditioning factory in Étrelles to ensure the development of the activity.2

Through a visit to our company, you will discover all the steps necessary to bring terminals back to life.
out of order or broken, and ensure a quality process in order to extend the lifespan of the latter within our
reconditioning plant.

STEF Transport Rennes Est is a leading company in Transport and more precisely in refrigerated logistics.

The SCAR company (Cooperative Society of Rural Crafts) shows you behind the scenes of its logistics platform!

ITM LAI, it is the Intermarché logistics base located in Erbrée. During your visit, discover several operating modes when preparing an order.

Useful information :

Price : €2,50 per visit and per person.
Free rate for under 18s and job seekers (upon presentation of proof).

Minimum age, accessibility and specific recommendations depend on each company, please consult the Programs in order to have all the modalities.

Take the opportunity to discover the country of Vitré

Need more information on the Pays de Vitré? Browse our brochures and our Practical Guide Tourist in order to know everything.

The Pays de Vitré Tourist Office team also remains at your disposal on 02 99 75 04 46 or by mail in order to answer your questions.